TATA SALT - QUESTION YOUR SALT
Tata salt identified a glaring problem last quarter. Women, their primary buyers, were thoughtlessly picking up any pack of salt and throwing it in their carts. Even onions bore more scrutiny. The objective was to make women question that behavior, question their salt, and prove Tata’s superiority over others through a purity test.
So we came up with a three part series of quirky experiments that compared Tata Salt to it's competitors.
Here's the first one of the series. (The other 2 are still to be released).
CCO - Sukesh Nayak
Senior Creative Directors - R. Pratheeb, Nishant Pratap
Associate Creative Director - Chhavi Sahni
Senior Visualiser - Dhvani Shah